RSVP for Student Info Session on September 2021 7:00-8:00

Info Session

Learn more about Hyper Innovation and opportunities for hands-on experience, industry projects and challenges, and support for growing your own ideas.

We invite students from all majors including engineering, computer science, business, communications, art and design, physics, anthropology and more. This is an online event but, if we can add an in-person option, we post it here when we get closer to the date.

While this is a student event, faculty, staff, and interested company reps are welcome to attend.

RSVP for this free virtual event!

Email questions:

Surface New Opportunities and Learn About Applications for Emerging Technologies


“We were able to surface new opportunities and concept the 2.0 version of a product in an incredibly short time frame with a nimble, diverse team of innovators.” Michael Grall, CEO, AfibAlert

Companies and institutions looking to surface new opportunities and collaborate more effectively with universities and startups have new options with the Hyper Innovation Tech Lab in partnership with the Wisconsin Institute for Discovery (WID).

“It can be hard to navigate innovation ecosystems and we need a turnkey way to engage with innovators in the university and startup space,” says Mike Semmann, a business leader with SAS, a leading analytics company. “We know we can learn faster together and the Lab provides a way to do that.”

“The Lab is an opportunity for industry collaboration we can’t get elsewhere, those of us developing new technologies really need the insights from the real world,” says Kevin Ponto, University of Wisconsin – Madison faculty and WID associate. Ponto is developing a proprietary virtual reality technology and is in the process of identifying use cases for the technology with industry partners. “The Lab is a great opportunity for industry partners to have a low risk way to work with new technologies to learn, identify the best use cases, and potentially co-develop high potential technology with inventors like myself,” says Ponto.

Companies can opt to sponsor Challenges to engage innovators in generating out-of-the-box solutions, define industry projects, and take part in shared learning in an industry consortium.

Holos, a fast-growing virtual reality company, is one of the companies who funded a recent industry project. “We were able to rapidly identify new use cases for our platform while building a talent pipeline of future interns and employees,” says Tyler Waite, COO with Holos. “The Lab provides us an efficient way to engage with university talent to accelerate development while developing a competitive talent engagement strategy.”

“Companies are really looking for two things: What’s next and ways to cultivate talent,” says Sandra Bradley, CEO, Hyper Innovation and Tech Lab Director. “The Lab does both.” She adds that the Lab offers flexible options and can move faster because it is privately held. “We can provide an open innovation “free zone” for exploration to nimble proprietary co-development,” says Bradley.

The Lab is hosting a virtual session for companies interested in learning more on September 27, 2021. RSVP for this free event or contact

Hyper Innovation
Hyper Innovation bridges the gap between corporations and innovative tech solutions to drive growth and value.

Wisconsin Institute for Discovery
The Wisconsin Institutes for Discovery is a public-private research and outreach partnership located on the University of Wisconsin – Madison campus.

Fall 2020 Opportunities!

HyperX Madison is excited to offer students unique opportunities for community building around the exploration of emerging technologies across industries. Students will have the option to form or join multidisciplinary teams working on sponsored projects or ideas of their own creation. Student teams will work alongside industry mentors as they explore their project and gain hands on experience, industry perspective, and new skills. At the end of the semester HyperX students will have the opportunity to participate in a Virtual Showcase, hosted by Hyper Innovation, highlighting their efforts this fall.

All majors are invited to participate in HyperX, there is still time to join a project!


Heidi Zoerb, Dairy Innovation Hub

The Dairy Innovation Hub challenges students from UW Madison, Platteville and River Falls to participate in a semester-long cohort addressing issues faced by Wisconsin Dairy Farmers. Student teams will compete for cash prizes centered on the three main themes of the Challenge: enhance the shelf-life of Wisconsin dairy products, encourage the consumption of dairy products by Wisconsin students, and utilize IOT and robotic technologies to minimize labor and enhance farm operations. Students will have the opportunity to connect with industry leaders and gain hands-on experience. 

The Dairy Innovation Student Cohort has begun! Student teams will work to develop working business models around their proposals.


Sandra Bradley, Hyper Innovation 

Hyper Innovation, a Madison based innovation agency, invites students interested in exploring use cases for de-identified data and digital health technologies to participate in the Mini Challenge this semester. Participating students will gain knowledge on healthcare AI and predictive analytics, and healthcare data and insights.. Students will have the opportunity to showcase their insights at the end of the semester. Students will have access to healthcare industry providers and experts to guide their exploration. 


Tyler Waite, Holos

 Holos, a Madison-based spatial computing startup, is looking for students who would like to explore novel user interfaces in virtual and augmented reality that are centered around the hands. Students would present their ideas, and, ideally, implementations of new VR/AR user interface elements at the end of the semester. Students can expect to gain hands-on experience and connections within the VR/AR industry, and will get to leave the experience with a solid understanding of the market, the technologies, and the design approaches that we use every day at Holos. 


Kevin Ponto, Virtual Environments Lab 

This web series seeks to answer the question: could the sci-fi technology of the past hold up to our tech capabilities of today? Students interested in video editing, research, scripting, video production, and being ‘on screen’ are invited to participate. Videos will be shared at the end of the semester. 


Bryce Sprecher, Virtual Environments Lab 

Students interested in pursuing their own interests, building a team around an existing idea, or learning more about the applications of an existing technology can DIY their experience with HyperX. Mentors and resources will be available to assist in the hands on learning, and growth and development of existing ideas looking to expand. Student teams will have the opportunity to showcase their work at the end of the semester.

Back to School, but Virtual

Learn more about some valuable tools that students can utilize to make their online learning experience more bearable!

With universities across the globe making the great shift to virtual learning, it is now more important than ever for college students to be aware of the valuable tools out there for them to utilize in their virtual learning experience. There are an abundance of apps, programs, and resources that provide students the ability to organize themselves, create presentations, assist their studying routines, and overall, make college life a little easier. 


For example, the free mobile app “University Visitors Network” is designated for parents, prospective and current students, as well as visitors. The app provides information regarding important phone numbers, GPS directions to campus, GPS campus tour, listing for nearby restaurants and other businesses, admissions information, university top points of pride, student information and additional facts about the university.


A helpful tool for creating beautiful presentations is Prezi, a free online, interactive alternative for PowerPoint. This tool allows for the user to include images, videos, text, audio, and play with an array of visual and graphic creative options. Prezi creates a pathway like presentation that guides the audience through the information as it playfully zooms in and out in an interactive fashion.

Another helpful tool that allows for students to create professional-looking visual representations in minutes, without having to learn new software, is Canva. Canva allows for users to select their preferred template among more than 20 types of graphs, incorporate their data, add illustrations, and adjust fonts and colors. App users can download, share, or publish a high-resolution display of their data that is easy to understand.


When it comes to visualizing thoughts, GoConqr is a mind-mapping tool that makes mapping out tasks and notes easier than ever. It is perfect for visual learners as it displays the relationship between different parts of a problem to understand it.

An extremely helpful study tool, Quizlet is a flashcard making app and website that also creates quizzes, practice tests, and matching games based upon the information that the student inputs. Quizlet also allows for students to connect and collaborate virtually as they have access to other Quizlets that other students have created in the past.

Collaborative Virtual Learning

Meetings have gone virtual, and it is important for students to become familiar with the tools that their courses are using to connect online with. Zoom is a popular communications software that allows for up to 100 participants to meet for free and chat. Google Hangouts is another virtual meeting program that first came out in 2013. In 2017, Google launched an enterprise-friendly version that focused on business solutions and video conferencing under the name Hangouts Meet. There are a multitude of virtual meeting tools available, and whichever the students’ professor decides to use, it is beneficial for the student to learn how to successfully utilize this platform. 

The Importance of Stepping Away from Technology

As virtual learning, and online collaboration becomes the norm, it is also important for students to be aware of the benefits of writing, learning, and studying outside of technology. Studies have shown that the act of writing itself can reduce stress, which assists in improving focus and attention. In addition, when students write by hand, it increases memory and retention. The physical act of putting pen to paper activates areas of the brain that help students increase their comprehension, as it involves more senses and motor neurons than when typing on a keyboard. Balance is key when it comes to being successful in virtual learning. Knowing when to take a break from the computer, and when to use it to one’s advantage is vital. Learning in this environment is more of a hybrid between virtual and physical learning, picking and choosing from both aspects to create the healthiest, most beneficial learning experience. 

Going to college in the digital age, and facing the switch to going virtual, students can benefit from the host of online resources that are right at their fingertips. These top productivity tools can help students stay focused and make the most of their time, rather than serve as a distraction. Online resources have revolutionized education as they make the process of teaching and learning more interesting and memorable.

New in Tech: A Mini Series

Google Maps is Showing Wildfire Boundaries in Real Time

Google has released a brand new feature to help citizens being burdened by wildfires. Type in any name of an ongoing wildfire into Google search, and the website will now bring up a map with a near-real-time boundary of that fire. This program was piloted last year in California, and will now be available across the US. This innovative feature will also update users with road closures and provide them with alternative routes that will help them avoid the dangerous fires, as well as the roadblocks caused by them.

Being aware of this life saving information can help citizens near a wildfire, as well as first responders who need to know the fastest route to arrive on scene. It is also important to utilize reputable sources to navigate around wildfires. Google’s new mapping feature has been developed with input from California Governor’s Office of Emergency Services as a part of the effort to make key updates easier to find. 

When people previously searched for information on wildfires in the past they ran into one of two problems. The first was that there was not enough information, or too much to reasonably sort through. When there was too much, speculation and unreliable sources had the potential to lead people into danger, rather than safety.

This problem became apparent to Yossi Matias, the Vice President of engineering at Google, in 2010 during the Mount Carmel fire near Haifa, Israel. Matias was working in Googe’s Haifa office when his team saw smoke rising outside. A google search failed to bring them anything helpful. Now, Google has the feature of an “SOS Alert” which provides people with official updates for emergency situations. In addition, Google provides a detailed map showing the boundaries of an active wildfire. The map displays red dashes that outline the area consumed by flames. These displays are made possible through data provided by the National Oceanic and Atmospheric Administration’s GOES satellites. Google hopes that this feature will be made accessible to other countries in the future.

TikTok to Sue Trump Administration

TikTok has just confirmed that they intend to sue the Trump administration following an executive order that bans transactions with the app and its Chinese parent company, ByteDance. TikTok said in an emailed statement, “”To ensure that the rule of law is not discarded and that our company and users are treated fairly, we have no choice but to challenge the Executive Order through the judicial system.”

Following claims of fears regarding national security, President Donald Trump issued an executive order on August 6, saying that transactions with TikTok’s parent company ByteDance, which is a Chinese firm, would be prohibited. Unless TikTok could find a US buyer, the order would be put into effect. 

Trump and others are concerned with the idea that TikTok collects data on its users, and that data could later be handed over to China’s communist government. TikTok has repeatedly said that those fears are ungrounded. If the ban was to go into effect, it would most likely mean that Apple and Google would no longer be able to list the app in their respective stores. 

Although, TikTok could still be bought. Microsoft has said that they are pursuing a deal for TikTok’s operations in the US, Canada, and New Zealand. TikTok believes that the Administration paid no attention to the facts and has repeatedly tried to insert itself into negotiations between private businesses.

Apple Remove’s Epic Games’ Fortnite from the App Store

In a court filing, Apple has said that Epic Games asked for special permission to run their own store in the App store, as well as offer a separate payment option for Fortnite. Apple’s argument with Epic Games dates back to June, and it started with Epic requesting a deal to offer a competing app store and payment system separate from Apple’s.

Apple received an email from Epic CEO Tim Sweeney, on June 30, asking for the special deal. This deal would allow the company to break App Store guidelines that other companies cannot. Apple does not allow developers to create separate app stores, nor offer alternative payment processing in their apps. “Apple has never allowed this,” Apple said in its filing. “We strongly believe these rules are vital to the health of the Apple platform and carry enormous benefits for both consumers and developers.” 

After more emails between the two companies, Sweeney said to Apple on August 13 that Epic would break the App store rules. A few hours later, Epic activated a hidden payment system in the Fortnite App, which broke Apple’s regulations. Epic activated a code in Fortnite that lets players use its payment processing instead of Apple’s. Apple responded by removing Fortnite from its App Store. Epic then sued Apple. Apple said that Epic is creating its own problems, and will be allowed to return to the app store when they are ready to abide by the rules.

The root of this argument is money. Apple receives a 30% commission for payments made in iOS apps, despite various developer complaints. Epic claims that Apple “retaliated ferociously they threatened to ban Epic from its developer program. In court and in public, Epic has argued that Apple’s inflexible rules stifle competition and hurt app developers.

Tying Down TikTok

TikTok, an app where users can create and share videos between three and fifteen seconds long, mainly involving lip-syncing, dancing, singing, and comedy routines, has recently come under fire. According to the social media management platform Hootsuite, Tiktok is the sixth largest social media network in the world, with 800 million active users worldwide in more than 150 different countries. Thousands of individuals who create content on the app utilize it to earn full time incomes via brand endorsements. For example, India’s top TikTok influencer Riyaz Ali has over 40 million followers as of July. Businesses around the world are using this platform to target Generation Z consumers, given that 13-24 year-olds represent up to 69 percent of TikTok’s user base. In response to COVID-19, The World Health Organization has been posting shareable videos on TikTok to bust myths surrounding COVID-19. 

Given its undeniable popularity, TikTok has had its fair share of cybersecurity issues. In December of 2019, it was found that the app had multiple security vulnerabilities that could allow hackers to manipulate or control content, as well as reveal personal information about the users. These flaws have since been fixed. In addition to these concerns authorities have also questioned TikTok’s content regulation. US lawmakers have accused the app of censoring content that is against the Chinese government, such as political speech. This concern resulted in the US conducting a national security review of TikTok’s corporate activities in November 2019. As both TikTok and WeChat are owned by the Chinese technology companies ByteDance and Tencent, other Chinese apps have also been subject to attention from researchers. Recently, The Citizen Lab of the University of Toronto reported that WeChat scans images and documents shared by users both inside and outside of China. US and Indian lawmakers, in addition to others, have raised concerns that they could use to aid in surveillance, espionage or intellectual property theft.

Due to these concerns, the Indian government made the quick decision to ban TikTok as well as other apps. US-based applications are not immune to scrutiny and scandal. In early 2018, Facebook was under scrutiny for a data leak, in which millions of Facebook users’ personal data was harvested without consent by Cambridge Analytica, and then primarily used in political advertising. This was the largest known leak in Facebook history. In addition, Twitter was faced with a scam that compromised 130 high-profile Twitter accounts as they were used by outside parties to promote a bitcoin scam. The perpetrators had gained access to Twitter’s administrative tools and then altered the accounts to have the ability to post tweets from them directly.  

As the US is involved in a trade war with China, the country has been calling on allies to ban Chinese technology companies from their telecom infrastructure and from outsourcing the building or their 5G networks. As of 2019, US military personnel and staff of some government agencies have already been prohibited from using TikTok. 

In July, Secretary of State Mike Pompeo told Fox News that Americans should only use TikTok “if you want your private information in the hands of the Chinese Communist Party.” The Democratic National Committee has also previously issued warnings to campaign staff not to use TikTok on their work phones, given how much data is gathered. After the Trump administration began turning up the heat on TikTok, Microsoft has confirmed it is among a handful of companies in early talks to acquire the short-clip video service. Currently, using his emergency economic powers to impose broad sanctions against TikTok, Trump has now given ByteDance and Microsoft until September 15th to reach a deal in the purchase of TikTok. As a $1.5 trillion dollar company, Microsoft has focused its business mostly on corporate clients by selling software and cloud computing services, yet buying TikTok would be its first major interaction into a social media platform popular amongst new users. Officials at Microsoft have said that it is examining a TikTok acquisition that would potentially buy TikTok’s American, Canadian, Australian, and New Zealand services, but officials close to the deal say that the final offer may include operations in even more countries.

TikTok has made several moves to promote the idea that the app has been fire-walled off from ByteDance, and does not share user data with the Chinese government. Although, as the regulatory pressure is piling up, The Federal Trade Commission is reportedly investigating whether or not the company violated a 2019 consent decree meant to protect children’s privacy. In a statement, TikTok says it is “shocked” by the executive order, claiming that the Trump administration “paid no attention to facts, dictated terms of an agreement without going through standard legal processes, and tried to insert itself into negotiations between private businesses.”

In addition to its popularity, it is also clear that the company’s success has made it a target. Despite political backlash and concerns for data privacy and international security, TikTok has proven its cultural dominance and is continuing to rise. Kids are spending 80 minutes a day using the app, and entire neighborhoods in Los Angeles are being taken over by “collab houses” designated to create fresh content for the app.

Emerging Tech Hub Report and Live QA

Thank you to those who were able to attend the Emerging Tech Hub Virtual Report and Live QA last Wednesday, June 10th. The Emerging Tech Hub was proud to virtually host the event alongside their sponsor, Hyper Innovation.

It was a great discussion led by our presenters: Kevin Ponto Director of the Emerging Tech Hub, Mike Grall, CEO of Talus Solutions, Richelle Martin, Managing Director of the Winnow Fund, and Sandra Bradley, CEO of Hyper Innovation.

Changing Behaviors and Emerging

This difficult time has caused people to have to adapt to new forms of communication, and rely more on technology. We have seen an acceleration in the adoption of key technology trends, including digital payments, telehealth, and robotics, as well as teleconferencing apps such as Zoom. The pandemic has transformed online shopping as many delivery companies and restaurants are launching contact-free delivery services. Universities and educational institutions have had to pivot online, offering remote learning options and unique programs for connecting in a virtual classroom.

Cybersecurity and Changing Trends

Data privacy is becoming more prevalent as more companies move their business models online. There is an even larger need to protect the considerable size of client information existing online. Through end users, all the way back to suppliers, it is necessary of being aware of the ecosystem that your business operates in. companies should be concerned about their own privacy, as well as everyone that they deal with, in addition to the frequency of how they review them.

Getting in Early with Emerging Tech

The gap between idea and commercialization is the most overlooked space in investments. Lack of early funding leaves startups in the “valley of death,” unable to meet key metrics larger investment funds look for. Madison is a prime ecosystem for this kind of micro-investing, with university talent and diverse startups, there is a lot of opportunity to get in early and assist in the development process.

Innovation Ecosystems

Companies need to find new ways to execute partnerships with tech experts, startups, and universities. A systematic way of identifying mutual wins to execute on is important to create more tangible outcomes. Collaboration is key factor in the innovation ecosystem.

Interested in the full report?

Contact us at to learn more and to access the full report.

The Emerging Tech HubVirtual Showcase

Here’s what you missed at the 2020 Emerging Tech Hub Virtual Showcase! 

Both technology and innovation are becoming more important than ever, as the spread COVID-19 has changed how we live and work.  As we face these changes, we need to come together to keep an eye on the horizon for what is next.

The Emerging Tech Hub at the Wisconsin Institute for Discovery leverages partnerships more effectively for a new competitive advantage.  The Hub’s unique partnership with HyperX and Hyper Innovation allows for the ability for individuals to come together and maximize their strengths, explore new opportunities, and have shared learning experiences.  Offering the ability to accelerate innovation, Hyper Innovation creates value from ecosystem connections, identifies new opportunities, and allows for rapid testing of novel concepts within the Emerging Tech Hub. .  Kevin Ponto, UW-Madison faculty and Director of the Emerging Tech Hub, spoke about the Emerging Tech Hub’s encouragement of a partnership between UW-Madison’s campus and the outside community, through multi-disciplinary collaboration and unique ways of working with industry partners and campus faculty.  The Emerging Tech Hub offers a space for tech nights, industry learning and work sessions, hackathons and challenges, as well as innovation and leadership summits.  

HyperX, a multi-disciplinary student run org, focuses on exploring and experimenting with new tech, building skills, creating novel learning experiences, and offering students opportunities for unique collaboration opportunities with industry partners.  HyperX Madison is a growing student organization on the UW Madison campus that provides students with a low barrier to entry access to a safe space for open collaboration and exploration around emerging technologies. Students are invited to bring their own ideas for exploration, or team up to work on semester long projects. Mentorship from local tech experts, startups, and corporations is provided to students at weekly work sessions, offering them unique opportunities for engagement.

The showcase highlighted the budding student projects that are being developed through their work with HyperX!

While not all of the student groups were able to complete their projects this semester due to the disruption from the Coronavirus, two student groups were.

Predictive Analytics for Injury Risk Reduction and Performance Optimization in Sports

The first project introduced was completed by Lilian Stenz.  Interested in swimming the best race ever? Lillian’s project explores swimmer injury risk prediction for avoiding chronic shoulder pain using data she collected and analyzed.  She is looking into swimmers maintaining efficient movement patterns, optimizing their stroke count, as well as predicting performance statistics. Lillian’s data was presented on Axicor’s predictive analytics platform. Axicor is a data analytics company from Green Bay Wisconsin focused on sports optimization and improving healthcare through predictive analytics and data analysis.  

“What other kinds of insights would you look at with other data sources?”

Lilian responded that she would be looking for other possible metrics, an emerging trend is doing pre-tests on athletes to assess their risks (imbalances, scoring low on functional movement patterns (squats or stepping over a hurdle).

Sandra, CEO of HyperInnovation
Lilian’s Acute vs. Chronic Workload Ratio Graph
Lilian’s 2014-2015 Year Performance and Training Load Graph

Augmented Reality and Location-based Services

Moving on to the second student project, Michael Gira and Jack Cai, along with their teammates, are researching Augmented Reality/Location-Based Services through their indoor navigation app: Clairvo. This app offers a navigated 2D, augmented reality experience, in which users can download the app to help them find a difficult indoor location at event venues.  

Michael and Jack’s Description of Clairvo
How the Clairvo App is Distributed
Mapping for Clairvo

“How does IndoorAtlas work? Does it require beacons?”

Michael and Jack responded by explaining that their technology is very flexible, in that “only a floor plan is needed, therefore, there are no need for beacons.”

Representative from Kohl’s department store

“What is the largest venue to date?”

 Michael and Jack said that their old high school building was the largest place, and that they are looking for more locations to test on.

VERizon representative

Learning by Doing, not by Lecture with Holos

A sponsor of HyperX, Holos, is making it easier for teachers and students to create immersive learning experiences. Run by Tyler Waite and Dan Borkhus, Holos is a company that is passionate about providing educational institutions with a better understanding of the world through developmental software and virtual reality.  They are currently focused on the K-12 and defense markets. Holos’ creators hope to change the way that people interact with computers through “bringing the computer into our world,” as stated in their mission statement.  Dan and Tyler spoke about how their program has allowed for AR/VR learning in the US Air Force.  Rather than spending thousands of dollars to build each training experience, Holos provides virtual 3D models of the equipment they are learning about.  Now more than ever there is a need for solutions that enable rich immersive learning at a distance.  This technology allows for tangible learning available at a distance, learning that would originally take place in the classroom with the teacher and their students.  Holos is bridging the gap between physical and digital learning.

Holos’ Virtual Classroom
Holos’ Virtual Classroom

“What are the benefits for using VR rather than traditional modes?”

Holos followed up by highlighting how cost will be limited as VR replaces assets that are tied to a physical location.  VR also gives people better hands-on learning experiences to learn quicker, in a more enjoyable way. 


Creating Engagement, Hosting, and Participating in Virtual Events with Mobile Platforms with Virtual Race

Another sponsor of HyperX, Cockpit Mobile, developed by Brandon Humbolt, was introduced as creating  engagement, hosting, and participating in virtual events with mobile platforms.  Focusing on the new reality that is COVID-19, Cockpit Mobile has implemented a virtual platform  for race companies and racers of  physical race events. Through this technology participants enter into a race, then race, by themselves, and record their time.  They then send those results to an event director for manual entry, and the rewards they earn are then sent to them.  Knowing that large, in-person events will likely be cancelled for the foreseeable future, Cockpit Mobile is aware that event companies need to have their races, otherwise they risk charge backs and refunds.  Brandon spoke to his company’s choice to pivot alongside their customers, and create a new platform that allows racing related companies to be kept alive by virtually hosting their racing events.  The current problems Brandon addressed are that the virtual race system requires multiple apps of communication, leader boards must be manually created and set, and there is a lack of community.  Cockpit Mobile’s newest venture, Virtual Race,  offers one platform for viewing and participating in race through built-in participating tracking and timing, leader boards that are automatically created and updated as others finish, and features for sharing stats on social media and with other participants, such as posting a selfie at the end of the race.  

Cockpit Mobile’s Transition from Traditional to Current Virtual Race Day Activities
Example of Cockpit Mobile’s Virtual Race in Action

“What is an example of something that went wrong and you changed it to continue forward?”

Brandon spoke about his realization that he needed to pivot in order to accommodate the changes brought about by COVID-19. 

Brian Samson, an American Family Insurance representative

“Can this platform be used for other sporting events?”

Brandon said that currently Cockpit Mobile is focusing on biking and racing, but in the future it could be used across other events such as triathlons.  


In the closing of the showcase, Sandra emphasized the importance of the sponsors of HyperX: Cockpit Mobile, Terso, Axicor, Holos, and Hyper Innovation and thanked them for their participation and support of the Emerging Tech Hub Initiative.

Visit the showcase landing page to view the showcase recordings and for more information!

Make sure to check for upcoming Emerging Tech Hub dates.  Contact to learn how to get involved or with questions.  In addition, interested companies can reach out to follow up with presenters.

The Emerging Tech Hub Showcase is going virtual!

Join HyperX, and our sponsors as we host the first live, virtual showcase for the Emerging Tech Hub on April 28, 2020 from 4:00 – 5:30 pm CT!

Learn more about the projects students have been working on this semester, and hear from local thought leaders on the ways emerging technology is changing the way we teach students and adults, interact with others, and manage events and create engagement.

Engage with students from HyperX as they present their semester projects.

Predictive Analytics for Injury Risk Reduction and Performance Optimization in Sports

Augmented Reality and Location-based Services

Hear from local startups, and HyperX sponsors, Holos and Cockpit Mobile as they discuss the potential of emerging technologies, and the importance of creating novel forms of communication and participation during times of disruption to increase retention, engagement, and community.


Making it easier for teachers and students to create immersive learning experiences, Holos is a company that is passionate about providing educational institutions with a better understanding of the world through developmental software. 

Cockpit Mobile

Cockpit Mobile is building software that will help enable physical race events to go virtual. Cockpit Mobile is working to allow participants to virtually take part in races like they would in person.

Embracing Artificial Intelligence in Personal Health Care

In the multifaceted field that is healthcare, there is a constant demand for contemporary technology, or the creation of a system that assists medical professionals, their patients, and life science communities in an innovative fashion.  Developing that very system, Artificial Intelligence (AI) offers the sophisticated ability to transform patient care, while working collaboratively with doctors and medical professionals.

There is a common misconception surrounding the word “Artificial Intelligence,” one that illustrates the idea of robots replacing humans, and overtaking the field as their own.  AI is a technology that can be integrated into healthcare teams and make primary care more manageable for physicians. When it comes to personal health care, rather than the imagined robots, analytics and predictive models utilize vast data sets that contain crucial patient information are being developed through AI technology. These models provide life-saving information such as possible treatment options and outcomes, survival rates, and health conditions.  AI helps clinicians craft a comprehensive approach for disease management.

The rise of remote patient monitoring (RPM) has given way to technology such as continuous glucose monitors and continuous blood pressure monitors that have allowed patients to visualize their data and generate insights into the impact of various daily activities. Additionally, RPM allows physicians and care teams to interact with patient data using AI platforms to generate insights on best practices for individualized care. AI can reduce the cost of healthcare, and the number of procedures and treatments that patients have to undergo, or that doctors have to prescribe by creating models for preventative care, and keeping people healthier and out of the hospital longer. Cost is an extremely relevant burden on many people seeking treatment around the world.

In Africa, the number one cause of death is cancer.  The government of Rwanda is working with the World Economic Forum to develop a better system of screening.  AI can be utilized to accurately access scans, create treatment plans, and avoid unnecessary surgical procedures. With a particular policy and infrastructure in place, AI would be a perfect solution to Rwanda’s health care problem.

With such a vast array of complex data, AI and machine learning assist in creating data-driven insights that involve diagnosis and treatment recommendations, as well as administrative assistance. Using statistical techniques, the computers possess the ability to learn various patterns from the data being entered, without the input of human support. The ingeniousness behind this technology allows for doctors to make enhanced decisions through the optimization of multivariable problems, while maintaining minimal risk.  Pattern recognition software can identify patients at risk of developing an additional condition, just by looking at lifestyle, environment, genomic, or other factors. AI has proven to perform as well, if not better, than humans when it comes to tasks relating to health care. For example, algorithms are being developed via AI that outperform radiologists as the program helps spot malignant tumors. AI is furthering the benefits of screenings, and providing feedback on medical images such as X-rays, CT scans, and MRIs that the human eye can so easily miss.  AI prevents risks as the technology draws on predictive modeling, which projects the length of stay for the patient.  

Not only does AI have direct hand in diagnosing and healing patients, this technology also performs in administrative applications in healthcare.  While nurses spend a vast majority of their time on administrative activities, AI can be used for record management and clinical documentation. AI unlocks data that has been collecting dust.  A select few healthcare organizations have been experimenting with AI in the realm of patient interaction, mental health, and tele-health. Some technology companies are working on automatic speech recognition within AI-driven digital scribes.  These scribes can listen in on patient-doctor conversations and write notes. 

The tremendous benefits of AI is leading to a new age of healthcare personalization.  Doctors, and patients alike are discovering a clearer understanding of their bodies, and how healthcare can be revolutionized as AI works towards the uniqueness of each individual.  This is the future of healthcare, a technology that has the potential to cure disease that has been abandoned as hopeless for years. The machinery is encouraging healthier lifestyles.  Artificial Intelligence in personal healthcare is leading to the betterment of humanity. 

Experiment with Innovation and Emerging Technologies with the Emerging Tech Hub at the Wisconsin Institute for Discovery


“We were able to surface new opportunities and concept a 2.0 version of product in an incredibly short time frame with a nimble, diverse team of multi-disciplinary students.” Michael Grall, CEO, AfibAlert

Companies looking to explore and identify innovative uses for emerging technologies have a new opportunity with the Emerging Tech Hub at the Wisconsin Institute for Discovery (WID).

“We are excited to collaborate with HyperX, a new multi-disciplinary student organization that provides opportunities for rapid learning about real world applications for emerging technologies such as AI, AR / VR, Blockchain, and IoT,” says Kevin Ponto, Director of the Emerging Tech Hub. “Companies who nominate ideas or technologies will benefit from rapid problem-solving with curated teams of students, identifying new use cases for emerging technologies and developing a competitive talent engagement strategy.”

HyperX is a student-run organization at the University of Wisconsin with the goal of creating a space for students to explore innovation and emerging technologies. Students from across campus representing engineering, computer science, business, design, ethnography and other fields are welcome to participate. The org collaborates with faculty and staff across disciplines in the Emerging Tech Hub and companies who bring challenges and problems to solve.

Holos, an AR/VR startup in the Madison area, is an example of one of those companies. “We’ve had interns with us in the past, but more likely than not, they do not have any experience with the hardware, libraries, and paradigms that we work with before joining us,” says Tyler Waite, Co-Founder and COO of Holos. “Being able to give students exposure to these technologies before an internship with us is an incredibly valuable for us because it allows us to vet talent and it enables potential candidates to dive right in and have an immediate impact when they join Holos as an intern, and, ideally, a future employee.”

Digital Health, AgTech, Sports Innovation, and Transportation and Mobility are some of the use cases that will be represented this spring. Companies interested in taking part in hackathons, providing a challenge or technology to explore, new product to test, or project for students to work on in the Hub can contact

HyperX is sponsored by Hyper Innovation and the Emerging Tech Hub at WID.

Hyper Innovation
Hyper Innovation is an Innovation-as-a-Service agency that creates new competitive advantage for global brands through strategically focusing and prioritizing new opportunities, rapid test and learn experiments to identify applications for emerging tech, and informing build/buy/partner decisions..

Emerging Tech Hub at the Wisconsin Institute for Discovery
The Emerging Technologies Hub is a newly developing hub at the Wisconsin Institute for Discovery (WID), which aims to create a nexus for research and resources related to novel technologies. The hub provides a space for experimentation and exploration of new technologies engaging interdisciplinary teams of researchers and students. The Hub is uniquely positioned to offer a “free zone” for students to explore their own ideas and partner with companies to bring deep technical capabilities and engagement with multi-disciplinary faculty and students..

Protecting Student Intellectual Property

At the February 24th Open Work Session, students in HyperX had the opportunity to hear from Jeff Glazer, a Supervising Attorney in the Law and Entrepreneurship Clinic (L&E Clinic), at the UW Madison. The L&E Clinic provides free legal services to students and faculty at UW Madison, as well as to startups worldwide.

In his talk, Jeff led students on an informational journey through the hardships, pitfalls, and must-knows of protecting intellectual property (IP) as a student, especially concerning information technology, or software. When it comes to working on teams, Jeff had this word of advice to students in HyperX:

“Talk early and often around expectations around anything related to the venture.”

Jeff Glazer, Law and Entrepreneurship Clinic

There should be a constant, recorded, discussion surrounding who owns IP in student entrepreneurial or exploratory projects. It is important to document these conversations, so that if something were to happen in the future, there would be proof that all those involved came to an agreement on X, Y, and Z about the product or software.

Jeff Glazer speaking to HyperX students on IP Protection.

To protect against IP infringement outside of the classroom or the metaphorical sandbox, there are three key areas to be aware of: copyright, patents, and trade secrets.


“Nobody understands it, and in terms of business law it is the single hardest body of law that exists.”

Jeff Glazer, Law and Entrepreneurship Clinic

Copyright law protects everything from art to architecture to music to books to software, even from creative expression that does not yet exist. Copyright is defined as protecting “original works of authorship fixed in a tangible medium of expression.” Which is a fancy way of saying anything that could be put down or printed on a piece of paper is eligible for copyright, including lines of code — no matter how ineffective or inefficient that would be.

Original: You came up with it, which automatically rules out to what has been copy and pasted.

Works of Authorship: The work has to be something a human is capable of conceiving. There is a caveat there, instruction sets are not protectable under copyright. Why is that? Instructions, like facts (such as the law of gravity) are not copyrightable — they are just simply facts, anyone can know them.

It is also because of something called the Idea-Expression Dichotomy. Take for example software development. Plenty of creativity goes into the job of software development but it is at its core an instruction set, the expression cannot be separated from the idea. But, if for example instead of writing a very efficient code to create the software, there is a lot of creativity or “color” included in the code — that “color” is protectable.

Copyright laws are good at protecting against literal infringement, ie. someone copying and pasting, or in some other way stealing your original work. However, work that is taken and reproduced in someone’s own work (non literal)  is difficult to protect against.

What happens to works that are created by an artificial intelligence?

To answer this question, Jeff Glazer pointed to an example called the “monkey selfie.” In this lawsuit, a photographer went into the wild to take photographs of monkeys (original work), and at some time in this trip he left his camera unattended. And, in the time the camera was left unmanned a monkey came and used the camera to take a “selfie” of its own face. This photo later went on to be on the cover of National Geographic, and was quickly spread on the internet and used without the photographers permission. When the case went to court, it was decided that since the photographer did not take the photo, despite it being his camera, and since monkeys (like artificial intelligence) are not recognized under copyright, no one owns the photo, and there is no copyright infringement.


The word “patent” usually refers to the right to protect granted to anyone who invents something new, useful and non-obvious. Software cannot be patented because it very infrequently embodies a process that has never existed before. Additionally, laws of nature or mathematical functions cannot be patent protected. A unique implementation of a mathematical algorithm can be, but not the algorithm itself.

If your invention is new, useful and non-obvious then you, as the patent holder, get 20 years from date of application to defend the use of your patented invention, process, etc.

New: No one has done this exact thing before.

Useful: What you are trying to patent is “not a doorstop.”

Non-obvious: Nothing like this thing has ever existed before, ie. would a person normally skilled in the art know to add C, if A+B are known? Or, was C something that was previously thought inconceivable and you, as the patent holder, created it?

Trade Secrets

Trade secrets are the best way to ensure the protection of your intellectual property, especially software or lines of code.

“If you do not tell anyone, they cannot copy it. It is as simple as that.”

Jeff Glazer, Law and Entrepreneurship Clinic

What happens when you have to engage other people in the coding project?

First and foremost, everyone involved must sign a Non Disclosure Agreement (NDA). However, a NDA is not enough to protect IP when the project is scaled to a group of 50 individuals. In that instance, there are two ways to ensure IP is protected when it must be shared: contractual and procedural confidentiality agreements.

Contractual confidentiality: An agreement between two or more parties in which one party agrees not to disclose protected information. This kind of contract is only good adhoc, when the damage has already been done after an information leak, or espionage.

Procedural confidentiality: Access granted to specifically chosen individuals, and barred from those that do not need to know. This kind of confidentiality protects against the potential for one individual to walk off with all of the IP, or have access to too much information.

Bio: Jeff Glazer

Jeff Glazer began his career as a web application and software developer; he developed some of the first corporate intranets and internet-enabled business processes. Since then he has also worked in private practice and started multiple companies. He is also one of the foremost experts on blockchain technology in the Madison area.

Click here for more information on our speaker, Jeff Glazer.

You can contact him via his email: